Business Administration, MBA
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College/School
BU
Program Description
The Master of Business Administration (MBA) is designed for today's professional who operates in a global and rapidly changing environment. The Jabs MBA addresses strategic opportunities created by the world's dynamic economy, entrepreneurial approaches to problem solving and capitalizing on new business opportunities, as well as the growing need for ethical decision making. Firmly grounded in traditional business theory and contemporary concepts, our MBA program is further enhanced by the infusion of Judeo-Christian values. This approach not only yields a balanced, Biblical perspective on global integration and effective business practices, but also equips graduates with a solid ethical foundation for business leadership. In addition to California Baptist University's WASC accreditation, the MBA program is professionally accredited by the Accreditation Council for Business Schools and Programs (ACBSP). By successfully completing BUS503 - Foundations of Management, students will meet all common professional components as described within the ACBSP standards.
Students will explore key areas of digital marketing, including search engine optimization (SEO), social media marketing, content marketing, email campaigns, paid advertising, and web analytics. The curriculum balances strategic theory with practical application, preparing students to create compelling digital campaigns, measure their effectiveness, and optimize them for better performance.
Throughout the program, students will gain hands-on experience with leading industry tools and platforms, such as Google Analytics, social media management tools, and digital advertising platforms like Google Ads and Facebook Ads. Case studies, real-world projects, and internships offer opportunities for students to apply their learning in practical settings, preparing them for roles in a wide range of industries.
Graduates of this concentration will be prepared to take on roles such as digital marketing strategist, social media manager, content marketer, SEO specialist, and more, with a strong foundation in both the creative and analytical aspects of digital marketing.
Students will explore key areas of digital marketing, including search engine optimization (SEO), social media marketing, content marketing, email campaigns, paid advertising, and web analytics. The curriculum balances strategic theory with practical application, preparing students to create compelling digital campaigns, measure their effectiveness, and optimize them for better performance.
Throughout the program, students will gain hands-on experience with leading industry tools and platforms, such as Google Analytics, social media management tools, and digital advertising platforms like Google Ads and Facebook Ads. Case studies, real-world projects, and internships offer opportunities for students to apply their learning in practical settings, preparing them for roles in a wide range of industries.
Graduates of this concentration will be prepared to take on roles such as digital marketing strategist, social media manager, content marketer, SEO specialist, and more, with a strong foundation in both the creative and analytical aspects of digital marketing.