ATCO-MA-HS-O - Athletics Administration and Coaching, MS (Online)

1. Leadership and Management:

Examine leadership and management principles needed to effectively direct athletic programs and organizations.

2. Ethics and Legal Compliance:

Analyze ethical standards and legal requirements relevant to athletics, compliance, and/or coaching practices.

3. Strategic Planning and Operations:

Design and evaluate strategic plans, budgets, and operational systems that promote athletics program effectiveness and sustainability.

4. Coaching Theory and Performance:

Integrate evidence-based coaching methods, performance analytics, and motivational strategies that enhance athlete development and team performance.

5. Communication and Collaboration:

Demonstrate professional communication and interpersonal skills to effectively engage athletes, staff, administrators, and/or community stakeholders.

6. Physical Care and Development:

Develop comprehensive and sport-specific physical training and nutritional plans that promote athlete safety, health, and sport performance.

7. Program Marketing and Promotion:

Design and evaluate marketing strategies for athletics programs and events, including tools to assess promotional effectiveness and audience reach.

8. Faith Integration:

Integrate Christian perspectives as they relate to the field of athletic administration and coaching.